Joe's high profile client list has shown that he has dominated the top elite hair salons in London for 25 years. During this time he mentored a plethora of successful hairdresser's, some have even gone on to grace the covers of fashion magazines. 

Joe's Salon opened his doors in 2003 and he grew it to 3 independent salons in Mayfair, Belgravia and Chelsea. Each salon was adaptive to it's environment and unique in its concept. 

Joe sold his salon business in 2015 to overseas investors when he received an offer he couldn't refuse. Since then Joe has continued to research new innovative salon concepts to pass it forward, to the next generation of successful salon owners.

Aaron has been involved with hair since 2000. Starting as an hairdressing apprentice & developed a keen eye for detail via session hairstyling and technology. Aaron's hair work has been published in magazine's all over the world. His recent experience as an educator culminated as a consultant for City & Guilds and as a founder of The MHFed.

Aaron still does hair and maintains a loyal clientele in the salon. More recently Aaron advises a hairdressing software company as a technical advisor. The trends are showing that technology will deliver innovative systems to the professional hair & beauty community. "Technology has the potential to reinvent our industry as we know it. Do not get left behind."